Ansoff’s strategy opportunity matrix - 思維導圖
'''Ansoff's matrix''' is an established tool for identifying and selecting growth strategies. You can use this tool to screen growth options and issues highlighted in a SWOT analysis. Keywords: business analysis, market penetration, marketing development, product development, diversification, Ansoff's matrix
Ansoff’s strategy opportunity matrix
Use this Ansoff’s strategy opportunity matrix template to find growth strategies and opportunities for your company.
You will have to complete four sections for the four strategies. Add for and against indicators and ideas of actions for each of them.
Product development
Product development strategies are used for developing new products in existing markets.
1. Diversification
Diversification strategy is used for growth with new products entering new markets.
2. Market development
Market development strategies are used for growth with existing products in new markets.
3. Market penetration
Market penetration strategies are used for growth with existing products in existing markets.
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